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Roberto Collina
A family brand that started out in a small knitwear workshop with connected school, managed by the Collina family, where innovative machines were used to create the first jumpers for the German and North European markets soon after the Second World War. The small workshop soon became the harmonious centre of an area that was changing its production vocation to become the heart of Italian knitwear system. Amidst technological innovations and creative twists that led the company to work on commissions for important Italian fashion houses, in the early 1980s, the young Roberto Collina, the founders’ son, decided to lend his name to a capsule collection of 33 men’s jumpers that were presented at Pitti Uomo. This hailed the company’s official debut in the international fashion world. From this moment on, the success of this brand that encapsulates contemporary artistic ideas with authentic heritage was consolidated, turning it into a pret à porter brand that focused on quality, beauty and continuous research.
The company’s ethics born in Italian artisan production, that has always been the symbol of its production process, not just by purchasing and working with Italian materials but also by scouting for new generations to create harmonious continuity and a passing down of ideals. A company that respects the past – and not just its own – to the point that it has created and organised a historical archive of unique garments so that it can preserve and pass on an eternal heritage – and that is also looking to the future, thanks to the full digitalisation of each aspect.